It’s time for a change
In the past few months, Spectro Cloud turned five years old, reached Series C, closed our biggest fiscal year yet, and grew our team to nearly 250 experts across the world.
We’ve gone from being the scrappy startup (literally in our founders’ garage) into a mature enterprise software company that is trusted by dozens of enterprises and government entities.
We’ve poured blood, sweat and tears into building Palette into what is truly the leading Kubernetes management platform, now at version 4.6 with a trophy cabinet of awards.
Our business had grown up… but our original brand was definitely long overdue a glow-up. So today we’re setting that straight.
Meet the new Spectro Cloud visual identity, complete with new logos, colors, font… the whole shebang.
Not just a pretty face
We set out to build a brand that’s not only more sophisticated, but founded on a powerful concept.
Palette is all about helping customers like you do something amazingly complex — assemble and manage unique cloud native stacks — but in a way that is simple, elegant, even magical.
It’s a little like origami: with the right blueprints, you can turn a stack of paper into the most elaborate creations — repeatably. And just like origami, in the right hands, the control appears effortless.
From this inspiration, we’ve built a design around origami blueprints, tesselating patterns, geometric folds and animations, with a color scheme that’s rich, fresh and calming — no more boring tech company blue.
What does this mean for you?
As you may have gathered, this is more than a tweak to our existing brand: it’s a ground-up redesign. So our first request: please excuse our dust. You might see a mix of old and new for a while (and if you have an old Spectro t-shirt from an event — hang on to it, it’s a future collectable!)
Starting today, you’ll see the first phase of the rebrand on our website and online presence.
Over the next couple of months, we’ll roll our new look and feel out across everything from our event stand and swag to our partner portal, PDF collateral, emails, and of course the Palette user interface itself.
Some things don’t need changing…
A rebrand like this is a herculean effort from lots of people, involving not only our marketing team and agencies, but our UX team, documentation, and our founders. We’re proud of how all this collective hard work has paid off — and we hope you love the end result too, at least, once you’ve got used to it.
While our look has changed, what’s underneath is the same Spectro Cloud that so many platform engineers and devops professionals know and trust: an elegant, versatile product, backed by a team of superstar Spectronauts.
Here’s to the next five years.